Listen to Your Critics

Critics don’t start off as competitors. Often times, they want to help make your product or service better. What happens when you write them off? Watch this story to see how Ferrari lost a major opportunity to listen to someone by the last name of…. Lamborghini.

Winston Churchill once said, “Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.”

Need help learning to listen?